Documentation
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Kicklace is lifecycle email for SaaS founders: one map that follows every customer from sign-up to paying, with the emails for each stage on it, written in your own voice.
Setting up
Set up Kicklace in about ten minutes.
Getting startedYour website
One line on your site, and Kicklace hears your visitors and your forms.
Website and formsYour customers
Everybody on one map, with the emails that go out at each stage.
LifecycleFor developers
The tag, the package, the API and the MCP server.
Data and APIGetting started
- Getting startedSet up Kicklace in about ten minutes, starting from your website.
- Your website and its formsPut one line on your site so Kicklace hears your visitors and your forms.
- The lead addressSend your form emails to Kicklace and every lead lands in one place.
- Moving from another toolBring your people with you, and put your own form where the old one was.
Using Kicklace
- The LifecycleYour customers on one map, and the emails that go out at each stage.
- EmailWho you can email, how it gets there, and how people say no.
- What your emails look likeTwo styles, your brand, and what you can put in an email.
- Replies and your inboxReplies come back to Kicklace, and so can the mail you write in Gmail or Outlook.
- Your booking pagePeople pick a time on your calendar, and arrive as somebody who booked a call.
- Ask KicklaceAsk about your customers in plain words.
- BillingFree up to 1,000 contacts.
Connections
For developers
- API referenceEvery address a server can post to, and every answer.
- Add Kicklace to a Next.js appThe one page to copy from, in the order to do it.
- How data gets inThe tag, the package, and what arrives with no code at all.
- The kicklace packageYour server says what a person did, in one line.
- The tagWhat the script tag does by itself, and what you can call on it.
- EventsEvery event Kicklace knows, and what each one moves.
- Reading your dataRead your people, organizations and payments back, over REST, the package or MCP.
- WebhooksKicklace posts to an address of yours when something happens.
- One person, however they arriveHow a visitor, an email address and a customer become one record.
- Sign-ups from Clerk and KindeA new account in Clerk or Kinde lands as a sign-up.
- Deployments from VercelEvery production deploy lands as a release you can write about.
- Add Kicklace from VercelInstall from Vercel and your keys are written into your project.
- GitHubSponsors, issues and stars, each on the person it is about.
- People from your own databaseYour users table, read every hour, as sign-ups.
- Product usage from PostHogHow much each person uses your product, read from PostHog.
- Errors from SentryWhich of your customers hit an error, and when.
- SlackWhat Kicklace tells you, in one Slack channel.
- The MCP serverPoint Claude, or any agent, at a workspace.
- Use Kicklace from ClaudeConnect Claude, then set your workspace up by asking.